I have been doing lots of research about graphic designer, Paul Rand, and here are some of the notes that I have found in my research.
- Paul Rand is best known for his corporate logo designs, especially IBM, ABC, UPS.
- He went to a few different schools but most of his design knowledge was self-taught.
- He designed covers for Direction Magazine for free, in exchange for complete freedom is designing. (Artistic Freedom) This was an important step in the development for the "Paul Rand" look. One of the covers had barbed wire. It was a wire torn gift and crucifix. This showed his freedom and also allowed him to experiment with themes not typically found in graphic design.
- He designed the third UPS logo adding the bowtie.
- In 2003, it changed for the first time in 42 years. He got rid of the box and string. The string refrained UPS's abilities to represent in various supply chain services.
- He designed the 8 bar IBM logo in 1972. It had horizontal stripes representing speed and dynamism (from solid letters) The block letters were to establish authority without alienating its audience. The Big represented the big company and the blue representing the color of the first logo. It represented an equal sign.
- In 1965, he designed the ABC logo. It was very simple, unique, and memorable. (reduced information)
- He also created the Westinghouse logo and lightbulb boxes.
- In 1966, he designed the Ford logo. They asked him to design a logo but decided not to use his design.
- NeXt: He worked with Steve Jobd. Steve Jobs resigned from Apple in 1985 to start his own company for higher education computers. Steve Jobs hired Rand for the logo and offered $100,000 to develop a 100 page brochure.
- From the research done so far, I would say Steve Rand's mission statement: He looked at his influences and past designers strongly and got the idea of taking something ordinary and make it more creative in his designs.
I have each of the images I am using selected already, just not placed on the powerpoint yet.
This links I used to find my research are:
http://www.logoblog.org/ibm-logo.php
http://www.designishistory.com/1960/paul-rand/
http://en.wikipedia.org/wiki/Paul_Rand
http://en.wikipedia.org/wiki/NeXT
